The Design And Implementation Of The Customer Relationship Management System For Labthink Synthesis

Labthink is a laboratory testing equipment R & D and manufacturing and laboratory IT services as the core business of the enterprise. With the continuous expansion of the business, the need for a large number of customers to enhance the management of enterprise management concept, the management of the company’s concept is constantly updated, the product is the center of the product as the center of management gradually shift to the customer as the center of the management model. According to the changing needs of the company, the paper analyzes the actual needs and business processes of labthink, and designs and implements a comprehensive customer relationship management system for the labthink.Firstly, this paper analyzes the functional requirements and non functional requirements of the system based on the background of the project of the integrated customer relationship management system. According to the requirement analysis, the framework design of the integrated customer relationship management system is discussed, In system framework design, it is divided into two aspects:technical framework and functional framework. In the technical framework design, we analyze the Model-View-Controlle framework. After the analysis of the system framework design, we have carried out the detailed design of the labthink synthesis customer relationship management system. According to the demand analysis design in the pre-sale clues, business management and after-sales note, case management services two ideas were discussed. The design of each module of the detailed design and database table structure.Then, based on the detailed design of the system, the realization of each module is introduced, and the overall implementation of the system is given. Then it makes a detailed analysis on the implementation of lead, opportunity, delivery, case management module. Then in the process of system testing, this paper mainly introduces the resources and environment, test method, test method, test process and test data.At last, the paper introduces the application of the labthink synthesis customer relationship management system, and summarizes the design and implementation of the system.