Research Of Shenyang Industrial Museum Marketing Operation Mode Optimization

Museum collection of creative products for collection and cultural development has very important value, is not just a museum as a kind of propaganda, or into an important means of public museum, is also a museum walk into an important platform of People’s Daily life. With the emergence of museum tourism industry and the development, more and more people hope to receive the baptism of a culture, want to obtain the unknown knowledge of appreciation, more vision exhibits to hope the happy memories for creatives. This article focuses on the operation mode of the marketization of the museum, and study in shenyang industrial museum as an example, mainly from shenyang industrial museum preparatory stage to build phase, by commissioning stage to promote the stage again.Stated in the first part, this part is very important, part of the source of the subject, focusing on analysis of the current domestic and foreign museum marketing success stories.The second part, for the shenyang industrial museums related theoretical research, this part, the essay discusses the way of using multidisciplinary comprehensive, including museology related theory, economics theory.Museum of the third part, for the shenyang industrial development present situation analysis, because this article selects the object for shenyang industrial museum, so I need a detailed research is the development of shenyang museum and the museum of development of the foreign successful cases.The fourth part, for the study of the museum of shenyang industrial marketization operation scheme, this chapter will mainly study scheme combined with local culture, policy, put forward the operation mode.The fifth part, safeguard measures and countermeasures for the shenyang industrial museum, from the Angle of the innovation of the operation mode and construction perspective, put forward suitable for museum of shenyang industrial market operation of the implementation of the countermeasures.The sixth part, mainly summarizes part, mainly discusses the whole course of this study, and discusses from two aspects of advantages and disadvantages.