The Performance, Predicament And Countermeasures Of Tourism Operation Of Non-state-owned Museums

Museum tourism is an emerging form of tourism which has gradually become prevalent at home and abroad in the last decades.In China,however,it was in the late 1990 s that the concern for museum tourism really began,so the museum tourism industry is still in the state of cultivation.In recent years,non-state-owned museums have developed rapidly,making up the backbone of the museum system,still in the exploratory stage.In the actual developing process,instead of making use of their own advantages,a great many non-state-owned museums are not functioning well.What's worse,there have been a lot of chaotic phenomena constantly.One of the main factors that have affected the growth of non-state museums is a lack of policy support from the government.Most policies,even some of the earlier ones,have not come into effect.A large number of non-state-owned museums have fallen into operational difficulties,struggling to survive.How can we solve this issue?One possible solution is to lead the non-state-owned museums to the path of industrialized operation and development,linking non-state-owned museums with tourism,building a mode of non-state-owned museums combined with tourism,which will hopefully enhance the tourism development of non-state-owned museums and make non-state-owned museum tourism the main force of cultural and Museum Tourism.Consequently,we will promote cultural prosperity and tourism industry innovation,so that non-state-owned museums will have a sustainable development and bright future.There are great differences between non-state museums and state-owned museums in terms of system,mechanism,operation mode,market and tourism development.In view of realistic and theoretical background,this paper is based on the study of three representative China's non-state museums-Jianchuan Museum Settlement in Chengdu,Sichuan;Guanfu Museum in Beijing and Jiamu Art Museum in Qingdao,Shandong Province-using the methods of qualitative rescarch by grounded theoty(including field investigation ? participatory observation&non-participatory observation?semi-structured interview?text analusis)and case comparative analysis,researching on grounded theoty,aiming to distinguish non-state-owned museums from state-owned museums,systematically study them separately from the museum system,explore the various dilemmas existing in museum tourism operation and put forward feasible strategies.The author makes efforts to conclude a set of reproducible and propagable operating patterns in the hope of providing valuable reference for the development of non-state museums.