Research On The Transformation Of Chinese Museum Operation Mode In The Era Of Media Integration

In recent years,with the progress of science and technology,the Internet is also mushrooming,and that is where the media platform comes in,exemplified by news mobile client and we-media.The emergence of new media has greatly expanded the ways for the public to obtain information,and people's lifestyle has also gradually changed under this background.Promoting the museum industry to develop steadily in the era of convergence media has become an imperative issue in the cultural field.Social education and public service are the basic functions of museums.As a social institution with a wide range of educational objects and different types,the development trend of our society requires museums to integrate cultural relic resources by means of advanced technology,which is also a reasonable requirement for deepening the socialization connotation and extension of museums.In terms of the future development and construction,it's necessary for museums to speed up the digital construction and human-centered concept.At its early stage,the museum was a "storehouse" of cultural relics.With the development of society,museums are required to change their traditional operation mode and have more social characters according to their purpose.Therefore,museums have to combine advanced technology with new functions in order to keep on developing.Since the Spring Festival of 2020,Covid-19 pandemic makes our daily life unable to going in an orderly way.Museums and other public cultural places have been closed,and cultural activities have been cancelled one after another.Driven by the epidemic,museums began to provide appreciation and explanation services through large-scale online platforms.Museums actively working on the emergencies,adopted various effective ways to meet the spiritual and cultural needs of the public,and completed the tasks assigned by the society.From a long-term perspective,changing the operation mode is an inevitable choice to achieve human-centered concept and meet all kinds of needs of the public,and it is also the mainstream trend for museums to improve public services in the age of convergence media.On this basis,this thesis intends to analyze the transformation of the operation mode of museums under the convergence media,and discuss the future development trend as well.At the same time,it analyzes how museums,as one of the pillars of national cultural undertakings,should survive in the Internet era and continue to fulfill their functions of information dissemination and social education.