Research On The Operation Mode Of Private Museum In China

In the beginning,museums were only used to show the space of folk collection of antiques.With the progress of society,museums have gradually evolved into a base for teaching and serving the public,and expanded their functions of education and entertainment.As the carrier of the inheritance and construction of social civilization.The development of private museums is conducive to enriching the spiritual life of the surrounding communities.Globally,not only the state museum of its operation mode is a new attempt,run by the local museum also appear in bulk in people's field of vision,in the art preservation and collection,exhibition,public teaching,civilization exchange and the development of cultural industry and the regional economy has played a role can not be ignored.Under this background,the new museum at learning and cultural industries,on the basis of the papers in the field survey as the research according to the actual cases,analysis for the present operating conditions of Chinese private museum,find out the reason of restricting its development in-depth research,and refer to the operation mode of the overseas museum,according to the present development situation of Chinese private museum,comb and explore the the operation mode of the private museum development with Chinese characteristics.Under the background of the new museum,the paper first analyzes current domestic private museum operation mode,and analysis of foreign excellent museum operation case,through the enterprise business model five big functions to integrate excellent experience and operation mode of run by the local museum.Opposite from the five functions of operation mode is analyzed,namely the financial,technical,production operations,marketing and human resource management,put forward the operation mode of some of the more system optimization Suggestions.These summary operation mode optimization require various types of according to oneself circumstance to achieve mastery through a comprehensive museum,every link of operation,through the campus marketing tool and its subdivision,thus produce some enlightening significance to the operation mode of the modern museum.This paper is divided into six chapters.The first chapter introduces the research background,literature review and research methods.The second chapter introduces the concept,identity and development of private museums.The third chapter analyzes the successful experience in the operation of foreign private museums and guides thedevelopment of Chinese private museums through these experiences.The fourth chapter starts from the five functions of operation mode,and according to the analysis above,gives the optimization Suggestions for the development of private museums.The fifth chapter analyzes the future operation trend of private museums.Chapter 6 summarizes the thesis.Paper will use a business model to the study of private museum operations,run by the local museum to enter the market operation and general enterprise marketing the distinction that having essence,put social benefit as the first museum,museum of perfect market operating mechanism of the ultimate goal is not to economic interests,but increase the profit of the museum to make better service to achieve the social benefit of the system.In order to deepen and expand the core competitiveness of private museums,the capital chain should be improved so as to better fulfill its public function of serving the public.Scholars at home and abroad for private museum operations research is more focused on individual range of research,this article will be run by the local museum in China from the macro level is analyzed,further enrich the theoretical framework of private museum operations research.In this paper,the excellent foreign private museum analysis and variance analysis of private museums at home and abroad,help according to the international culture environment,guide the development direction of our private museum operation mode,correctly grasp its own characteristics,to establish a set of suitable for their own development model.