The Research And Implementation On Business Operation Management System Of Huitongjiahua Automotive Corporation

Since the early 1990 s Chinese vehicle sales has been undergoing marketizing, the current competitive of auto industry market is so fierce after a dozen years’ rapid development. The auto business mode has been transformed into bull auto dealer group from the earliest single 4s shop or mall mode gradually. Huitong Jiahua Group(HTJH Group), a high-end car dealer group with several 4s shop having different business mode, is still in a decentralized management phase. The Group’s overall resources superiority did not play its role. So the only path to promote the Group’s development is implementing the group management informatization.In this article, first of all, it introduces the basic concept of business management system(BMS), the developing condition of domestic and overseas, and intrinsic management ideas on the basis of full description of informatization of auto industry as a whole. Secondly, it explains HTJH Group’s primary information and current core managerial problems in the process of operation and development, understanding the managerial demands of informatization of auto industry. Thirdly, after detailed analysis of the current Group’s informationization environment and implementation of BMS, it proposes the BMS’smain ideas of developing and implementing, planning principles and the periodical implementing target. It also checks the operational procedure from the perspectives of the business informatization, risk control, value chain management and so on, and optimizes the function of the business system. Finally, according to the actual circumstance of HTJH Group, a detailed feasible business management system and implementation plan is formulated.In this paper, through the author’s practical research and participation, it analyzes the HTJH Group’s business management system comprehensively and objectively. The BMS is implementing stably under the guidance of ‘laying the foundation, advancing step by step’. This research data, which is from HTJH Group, for the similar dealer group, also provides reference in the business management system’s planning and implementation.