Analysis On The Digital Transformation Strategy Of People’s Health Publishing House

With the popularization of digital technology and application of digital technology, there is no doubt that every industry in the world of the digital age, publishing industry is closely related to the information technology. At present, the digital publishing industry to become the development direction that issue is beyond dispute. Our country each big traditional publishing houses have been pouring into to the tide of digital publishing, or its own development technology, explore new territory, digital publishing or active cooperation with technology company, the publishment focus on the publication quality to occupy the market. Anyway, join to press the digital transformation, at present it seems that are essential to the development of the press. People’s medical publishing house depends on its own strong brand in the field of medical and health, professional editors, and writer resources, actively explore in the digital transformation, makes every effort to in the fierce competition in the era of digital publishing, seize the opportunity to transform their roles, find an accord with the actual path of transformation, press in the digital transformation of the step on the road to go forward.To people’s medical publishing house as the research object, this paper summarizes the development of its digital publication, summarizes its digital transformation of achievements and analyzes its deficiencies, for people’s medical publishing house digital transformation of the author’s Suggestions are put forward. The article have five chapters, the first chapter is the background. The second chapter briefly summarizes the current digitized transformation for satellite club, mainly described the digital development of the community and the community of the development and operation of digital products at present. The third chapter determines the digital transformation of the target satellite club- health information providers, and compare it to its competitors. The fourth chapter Boston matrix analysis and SWOT analysis was used to study the satellite club products variety and structure, the advantages and disadvantages of its digital transformation, opportunities, challenges and other issues, summarizes the problems in the digital transformation in. Fifth chapter to explore people’s medical publishing house digital transformation strategy, put forward effective strategy of the club to digital transformation process, and the final conclusion. Aiming at professional publishing, especially in medical publishing, there may encounter many problems and difficulties in the process of transformation, and put forward rational suggestions and opinions, the domestic traditional medicine professional publications of digital publishing transformation can helps significantly.