Research On Digital Transformation Of Zhongyuan Publishing And Media Group

With the advent of the "Internet" and omnimedia era,the publishing industry is also facing a wave of reform and innovation.In the era of increasingly fierce digital publishing competition,how to seize the opportunity,self-innovation,smooth digital transformation,so as to hold or even expand the market share of enterprises,has become an important demand of many publishing enterprises.This paper takes Central China Publishing Media Group,a traditional publishing company,as the research object,discusses the problems and deficiencies it faces in the process of digital publishing transformation,and provides corresponding transformation strategies and suggestions.First of all,this paper introduces the background of digital transformation of the current society and studies the relevant literature,and has a certain degree of understanding of the research of digital transformation.Secondly,through in-depth interviews and other methods,this paper specifically sorts out and summarizes the necessity and progress of the digital transformation of Central China Publishing Media Group,use SWOT analysis to analyze and evaluate the advantages,disadvantages,opportunities,threats and competitive environment of Central China Publishing Media Group;and analyzes the reasons why the group is restricted in the process of digital transformation from the aspects of the corporate system,operating model,corporate philosophy,operating technology,talent team,sales channels,content quality of Central China Publishing Media Group.Finally,this paper puts forward the correct ideas of Central China Publishing Media Group in the process of digital transformation,including gathering high-quality resources and strengthening digital development;changing the original profit model,and realizing two-way charging of content services;improving talent attraction and training mechanism,and training composite talent;realizing digital technology upgrade and establishing the concept of digital transformation;building a digital publishing industry chain to form a publishing convergence;innovating system and mechanism to meet the needs of transformation,etc.