Reports The Status Quo And Strategy Analysis Of "Shanxi Evening News" Basketball News

Basketball news reports is an important part of sports journalism, with the development of it, all kinds of media basketball news became one of the important means to attract the audience. Major television stations have set up sports channel, reported basketball news, the major portals will also set up sport plate as a major, like the professional basketball website "Hupu", Professional basketball newspapers is everywhere you can see, and each big comprehensive newspapers also have established the sports section to attract audience by basketball news and improve circulation of the newspaper.The newspaper market in Shanxi, as the circulation of Shanxi Province’s largest print, The Shanxi Evening News has a great influence to the same type of media. As a comprehensive newspaper, it plays an important role in basketball news, it caught hot atmosphere of Shanxi basketball in recent years, formed its own characteristics, and shouldered the important task to promote the development of sports culture in Shanxi Province. But, with the development and popularization of new media such as Internet, smart phones, comprehensive newspaper sports news to be squeezed, basketball news in a low, The Shanxi Evening News basketball reports may inevitably affected. Its develop turn up "bottleneck" phenomenon, and restricts the development of sports culture in Shanxi Province at the same time.This paper based on Basketball news reports of the Shanxi Evening News as the research object, combed and researched it in detail with recent three years, and then analyze its development situations and existing problems. Based on this, The author combines its own state of development, puts forward the countermeasures and solutions, Eventually to realize the sustainable development of comprehensive newspaper sports basketball reports, to expand the overall influence of the Shanxi Evening News, to provide new ideas for the development of the same kind of comprehensive newspaper, and to hope to provide some ideas for the development of sports culture in Shanxi Province.