Study On The Phenomenon Of The Shanxi Evening News Omnimedia Group

In the cultural industry in the ascendant, in the context of new media vying traditional paper media on the one hand you want to continue cultivating the print media, and accordingly, we must also promote the transformation and upgrading of traditional media, media technology to achieve full expansion of traditional media, the whole building operation of a new pattern of orientation, is determined to development. It is undergoing profound adjustments under the media landscape, media ecology is facing major changes in the background, August 28,2014, Shanxi Evening News published a full media cluster, Shanxi Evening News APP, the official micro-Bo, the official micro-channel, full-search sites, and 20 in Shanxi a micro-channel number to focus public show in front of the audience, this is reflected in the Shanxi Evening determined by the transition to the new mainstream media strategic plan to upgrade traditional mainstream media. At 18:00 on September 21 2014, the city of Taiyuan, Shanxi Province village dock Xiaodian a three villagers from the building collapsed. Shanxi Evening News Commission aware of this incident is the first real training opportunities for media convergence, rapid coordination organization Reporters were first at the scene reported keenly. The reported incidents of media convergence, Shanxi Province is the first time in the paper media media convergence military exercise.This paper focuses on "all media" this new topic, Shanxi Evening News "Hollywood Town Village incidents" all media, for example, from "all media cluster" interpretation of the transformation in the background, Shanxi Evening News combing all media cluster platform, as well as the transition process drafting framework exposed many problems, explore the local newspaper all media transformation of traditional construction, designed to explore the whole phenomenon of the future direction of media cluster. Through research, we draw Shanxi Evening News all media cluster in transition, such as the lack of mechanisms exist, editorial process confusion, lack of professionals, profit model lag and other issues, and to address the problem some suggestions of countermeasures.