Analysis On Status Of Basketball Report On-line In China

Basketball is the world's most popular and one of the most popular sport, with a wide audience; network is the fourth media, life has become an integral part. The rapid development of Internet, 19 January 2011, the China Internet Network Information Center (CNNIC) released "27th China Internet Development Statistics Report", as of December 30, 2010, China's Internet users exceeded 450 million large-scale off, reaching 457 million, Internet penetration rise to 34.3%. Carried out by the impact of 3G services, the use of mobile Internet users has reached 303 million.In this paper, literature research, statistics and other research methods to Tencent (www.qq.com) basketball sports channel reported as the research object, research Tencent sports channel network and status reports, analysis of the current coverage of our network Basketball rules and characteristics. Sports Channel on Tencent basketball tournament in the report content, report forms and reporting features of the analysis, we found Tencent network problems, identify countermeasures.Through research and analysis, we draw the following conclusions:First of all, Tencent basket ball on the report, whether in web design sports channel, NBA or the CBA Channel Channel will follow the relatively clear-III layout, images, video, text and other news in the form of the home in its place. Continuation of the three channels at the same time Tencent overall light blue tone gives the whole elegant, atmospheric feel.Second, Tencent reported in Column basket ball, the sports channel, NBA and CBA Channel Channel navigation bar realized primarily through the division and part of the contents of the settings. At the same time in the focus map, highlights areas of foreign aid with foreign settings vary greatly.Third, Tencent basket ball in the reported content coverage, NBA coverage is far greater than the proportion of CBA; Yao Ming, Rockets, Yi Jianlian and other news reports as Tencent key basket ball; in the form of reports to text, pictures, video, Topics such as full three-dimensional coverage; in reporting on the style, message, comment, features, reports constitute the main contents of the message class of time-oriented article is a top priority. With the rise of microblog, this new form of media reports began to participate in basketball.Fourth, the rapid development of Internet media, advances in communications theory in traditional basket ball Tencent reports a new development and expression.For the current situation and problems, made the following recommendations:Tencent reported three basket ball home page - Sports Home Tencent, Tencent NBA and the CBA home page design in the future to break the three types of layout constraints, the page design to highlight the vitality of sport;Set in part to maintain the existing mature in addition to the experience and reporting rules, it should also actively studying abroad related to the site settings, the focus map can be more bold and advanced settings; In news reports on the news value judgments in addition to psychological proximity of the audience to keep the tilt, as well as increase the news value was significant, the importance of the choice of proportion, so as to achieve more comprehensive coverage of the NBA;NBA to change the current neglect of proper attention to the situation of CBA, although the value of the event, the audience number of CBA and NBA can not compete, but as we are the most successful professional league, our media have the responsibility and obligation to its high-quality reports.