Research On The Present Condition Of Shanxi Evening News Supplement

The newspaper supplement in China has experienced more than one hundred years of history, and plays an important role in the newspaper development. After the1990s, many media such as broadcast, television and Internet have brought an unprecedented shock to paper media. Newspapers have to face the huge challenges which are hard to avoid, so they take a series of measures—stablishing newspapers group, expanding newspapers, rectifying newspapers and so on. All the measures show that China's newspapers are making continuous innovation to meet the market, and competition has become the main environment. However, the newspaper supplement provides solid foundation and strong power to the newspaper by continuous reform and innovation.As a rising star among the similar media in Shanxi province, Shanxi Evening News becomes the powerful media with its strength and influence in Shanxi's newspapers market. Since Shanxi Evening News advocates culture in the start publication, it pays much attention to the supplement, which reflects culture. With the revision and expanding for many times, Shanxi Evening News supplement gradually forms its own characteristics and makes its own brand. At the same time, Shanxi Evening News supplement is known as the "fist product" with its unique advantage.This thesis takes Shanxi Evening News supplement as the research object, and the related theory of journalism, communication, editing and psychology are applied to deeply analyze the existing problems of Shanxi Evening News supplement. On this basis, combining with the Shanxi evening news supplement of its development conditions, this thesis discusses how to innovate in the five aspects of brand, content, format, talent and localization to promote the quality of the newspaper. The author hopes the discussion and thinking of Shanxi Evening News supplement can make a contribution to the development of similar supplements.