Research On Program Of Expert Face To Face

China’s rural TV programs both in the number of channels, or ratings levels are at a disadvantage in TV, and even some provinces and cities in the TV channels not programs on agricultural alone. Driven by commercial interests, especially in the contemporary, the rapid development of all kinds of TV programs such as entertainment, sports, tourism and news direction, the competition of TV industry more competitive, the industry and professional characteristics, itself at a disadvantage to the agricultural television programs in the fierce competition to maintain their own development, become a must consider the problem of. From the television program development trend of each professional direction of view, enhance the competition ability of TV program management mainly includes the optimization and adjustment of two stages, the first stage is to talent showing itself in the agricultural TV program, and always reflect on the agricultural characteristics, the second stage is established in the programs of the competition, and realize the stable development. Therefore, the mode of operation should also learn from other programs on agricultural TV program, to achieve long-term development.In this paper, taking "experts face to face" column as an example, analysis and Research on China’s agricultural program management problems. First of all, on the face of the status quo "experts" column management plane are analyzed, elaborated the development process of expert "face to face", and the section of the market demand are analyzed; secondly, analyzes the "experts" section of the problems facing the existing surface, mainly conducts the research from two aspects of section of the marketing strategy and operation management, the marketing strategy in the main there are columns marketing strategy objectives is not clear, the problem of single column revenue generating channels and local rural market development is not sufficient, the area of operations management mainly includes the external environment by using insufficient, lack of service consciousness and organization construction column and column and audience combined with practical problems. At the same time, analyzes the success of foreign agricultural science and education program. Finally, the "experts face to face" column management countermeasures were studied, mainly in light of the existing two column marketing strategy and operations management issues and Countermeasures in marketing strategy includes mainly based on service and public welfare, clear marketing strategy target; based on the demand of the audience, rich column column management based on local revenue generating channels;, integrated marketing. In the area of operations management mainly includes fully grasp the development opportunities brought by outer environment; strengthen the program team performance appraisal, the optimization program organization construction; enhance the from column humanity and scientific angle degree combined with hands.