Enhance The Communication Strategy Of China’s Agricultural Television Programs

"Three agriculture" are the focus of Chinese economic and social development,paying attention to rural areas, taking good care of peasants and agriculture”,agricultural television programs carries important historical mission and realresponsibilityIn the context of epoch, the development of agricultural TV programs in China isrelatively weak, and there are such problems as the imbalanced proportion betweenthe number of agricultural population and TV audience, serious homogenization ofagricultural TV programs, lacking of programs with profound influence.From the points of the status of agricultural programs in China and problems ofagricultural programs during broadcasting, this thesis discusses the broadcastingstrategy of the watching result of CCTV-7’s program Daily agricultural economy bythe investigation to the programs’ watching result, and illustrates the predicamentduring the development of agricultural programs. According to the problems of theagricultural programs in themselves and the requirement in the new epoch ofagricultural programs, the thesis puts forward the ways and methods to increase thebroadcasting of agricultural programs in the new status, creating multidimensionaldeveloping space, foster special brand of advantage programs, making great influencethough the brand and to the society. And then effectively propagate “threeagricultures” through agriculture programs, backing up and service them, promote thedevelopment of Chinese economic society soundly and quickly, greatly realize theduties which the medium should take up in the background of the “grand agriculture”...