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Analysis For Influence Factors Of Audience Rating Of Agricultural Science And Education TV Programs

Posted on:2015-11-28Degree:MasterType:Thesis
Country:ChinaCandidate:H QiuFull Text:PDF
GTID:2298330467457040Subject:Rural and regional development
Abstract/Summary:PDF Full Text Request
The competition of audience rating of TV programs at present is cutthroat. On the one hand, TVscreens are rich and colorful and various different programs are provided. There is fierce competitionbetween all TV channels. On the other hand, new media and new technologies develop rapidly and newmedia such as Internet are scrambling for audience rating market. The condition is rather severe.However, science and education programs are in bad situation in audience rating owing to strongprofession and knowledge and lack of enjoyment. How can it break through?The paper has introduced status and development of agricultural science and education programs indetail, collected a lot of representative data of audience rating through looking up materials, dataanalysis, watching excellent programs, exclusive interview and other methods, found all main factorsinfluencing audience rating of agricultural science and education programs, then comprehensivelyanalyzed and researched audience structure and audience demand of agricultural science and educationprograms and put forward all effective measures for improving audience rating of agricultural scienceand education programs: improve program quality, program as per audience demand, enrichcomposition method of agricultural science and education programs, promote program through variousinteraction activities, erect host brand and emphasize broadcasting of programs in special seasons.Attract audiences to watch agricultural science and education programs from multiple aspects, improveaudience rating of programs, get through the final one kilometer of promotion of agricultural technologyand exert larger function for serving agriculture, farmer and rural areas.
Keywords/Search Tags:Agricultural science and education programs, audience rating analysis, influencefactors, effective measures, Science and Technology Park
PDF Full Text Request
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