Chinese Agricultural Newspaper Brand Strategy Research

Agricultural papers play an important role in china’s vast rural areas and urban areas living and agricultural production also has a significant effect on the construction of socialism new countryside. Agricultural papers had issued two brilliant periods, which are in the early days after P.R.C foundation and after the reform and opening up to the mid1980s. In the mid1990s, along with the socialist market economic system gradually established and intensified competition in China newspaper market, most agriculture paper met with crisis management, specifically manifested in a decrease in the number of subscriptions, declining market share entered in21Century, the newspapers and the market competition is more intense, the brand marketing strategy is popular in the newspaper market, the city and evening newspaper make a big success because they first use brand strategy. Because most agricultural newspaper foundation is weak and the brand awareness of their managers is very faint, the road of the brand seems to be empty talk. But there are several agricultural newspapers embarked on the road of the brand, make a great success in the circulation and influence. Therefore, take the road of the brand has become a key for agricultural news media to occupy the market again and strive for the target consumer group.Based on the sufficient absorption of journalism, communication science this professional learning, advertising, marketing, public relations, brand management and other disciplines of knowledge, combined with the author visited media behavior, investigation of the rural masses, actively explore the path and the skills of china agricultural brand newspaper creation.Proposed the brand strategy of china agricultural newspaper, put forward ideas for the newspaper positioning, content creation, and publishing ways, in order to provide some reference for our country agriculture newspaper brand construction.