The Research About Market Positioning Of Television News’ Mobile Client

Mobile client is an application which connects with mobile internet and provides the users local or remote services. As the mobile internet technology improves maturely, the mobile clients compete intensely, especially the mobile client of news market. At the surroundings of new media movements, users’ reading behavior tends to fragmentation. The mobile clients just not only supply various ways of reading news, but also satisfy the users’ reading behavior while using the mobile clients. As the carrier of different applications, mobile phones gather many mobile clients and widely used. Fingers on them, information comes out easily. More and more people chose to use the mobile client of news depend on their rich information, real-time notice, and diverse social intercourse. In Guangzhou, as the traditional television media exploit mobile clients of news. Unfortunately, compared to the improvement of the gateway websites and the level aggregation of news, the mobile client of news born from traditional television media can’t improve smoothly because the wrong idea of operation and management, shortage of specialized new media group, and lack of money. Quite reverse, all of these problems can’t trap the media people to find the way out. With the Handy news from GZBN for example, which is exploited independently by news department of Guangzhou Broadcasting Network, this essay will focus on the ways of the Handy news from GZBN improve itself by using the theory of market positioning, working with discussion in focus, literature research, qualitative analysis at the same time. At the final part of the essay, I will give targeted suggestion on how mobile clients of news define their way, especially the local ones.