Research On The Development Of Netease News Client

In recent years,mobile video live show explosive growth,especially in 2016.With the benefits of live more and more prominent,a variety of content forms are expected to live with the combination,which news reports are very suitable for live broadcast of this media form.Now live as a mobile news client standard,has become the major news news client stand out the focus of the point.The reason for this is that the emergence of mobile broadcasts to meet the changes in information needs of the audience,the development of Internet technology to make mobile video live possible,as well as mobile news providers to provide traffic and import brand influence.In order to comply with the development of the times,NetEase news client from April 2015 began to first layout "content broadcast" direction,launched the information broadcast exploration.In order to more deeply fit the user's media needs and habits,in December 2016,Netease news client will be positioned to evolve into the most attitude of the news headlines live reading platform.Although the establishment of the sooner,communication is growing.In the second chapter,this paper analyzes the tracing and development motive of mobile video news client,and the third chapter discusses the product strategy of Net Ease news client,and analyzes the two aspects of product design and content production respectively.Live case description.The fourth chapter analyzes the operation strategy of Netease news client live,and analyzes the two dimensions from user interaction and commercial operation respectively.The fifth chapter puts forward the inspiration of NetEase news client live broadcast,and inspires the development of his news client live,and then analyzes the existing problems and future development space of Netease news client live.The last one to draw the conclusion Although NetEase news client live in the trial stage,but constantly improve the improvement,news client broadcast want to be sustainable development,to learn to optimize the product,digging the user needs,explore the advantages of content,Build a harmonious ecology,combined with their own advantages and disadvantages and user needs,and strive to create a differentiated competitiveness to meet the needs of users of the product.