| The gradual maturity of mobile and portable technology makes the user’s focus quickly shift from the PC to the mobile terminal,so the mobile news client has emerged from time to time.Algorithmic news push is loved by users because of its strong communication initiative and personalized content.Today,information explosion makes it difficult to obtain information.With the help of mobile news client platforms,it has become an important way for people to obtain news.Research on the mobile news client algorithm news push model can not only enrich related theories,but also help guide industry practice.On the basis of in-depth field investigation in the industry,this paper proposes three algorithmic news push modes in combination with relevant literature,namely: instant popularity mode,interest portrait mode and group collaboration mode.The instant popularity model is a popular push model oriented by news popularity.It can meet the needs of most people.However,due to its "hot-oriented" push concept,it has brought negative impacts such as "electronic yellow news tide" and "group information convergence crisis".This article provides an optimization strategy from the perspective of enhancing the "hard news" push participation.The interest portrait mode is based on the matching degree of the user’s interest portrait and the characteristics of the news content into personalized news push,so the result is accurate and has strong interpretability.Due to the homogenization of the push content,the interest portrait mode is very easy for users to fall into the "echo room" shaped by the algorithm.This article starts from the subjective and objective aspects to improve the user information contact boundary to optimize the mode.The group collaboration model is a push model that uses group wisdom,and its basic principle is "people are divided into groups".In the group collaboration model,users receive recommendations from other people in the same reading interest group,so the push content is diverse on a personalized basis.The algorithm is the core of the group collaboration model.The lack of algorithm supervision will lead to the lack of user trust.The algorithm can be regulated from the aspects of algorithm development,algorithm application,legal supervision and social supervision. |
