Investion Report On Transformation Development Of Henan Business Daily Under The Background Of Media Convergence

Since 2014,promoting the integrated development of traditional media and emerging media has been an important national strategy.In 2020,it will also emphasize accelerating the development of deep media integration.Metropolis Daily has flourished and flourished since the mid-1990s.However,in recent years,under the impact of the development of digital media,the development of Metropolis Daily has faced many difficulties.As a metropolitan newspaper sponsored by the director of Henan Daily Newspaper Group,"Henan Commercial Daily" has no advantage in the platform,and even faced the bleak situation of suspending its publication and business.After integration and reform and development,both operating income and total profit have achieved The relatively substantial growth has important reference significance for the current deep integration and development of metropolitan newspapers.Therefore,the author chooses Henan Commercial Daily as the research object,and uses methods such as field investigation,interviews,and content analysis to discuss the media in-depth integration path,problems and countermeasures of Henan Commercial Daily.The main body of the survey report is divided into four parts: 1.The background,motivation,advantages and disadvantages and trends of the development of deep media integration.2.To sort out the media integration and transformation path of Henan Commercial Daily.3.Discuss the shortcomings of Henan Commercial Daily in the in-depth integration and development of media.4.the specific suggestions for its shortcomings in the development of media in-depth integration.By analysing this case,I hope to provide a reference for the in-depth integration and development of other metropolitan newspapers,and provide a reference for the further in-depth integration and development of Henan Commercial Daily.