The Revision Practice Research For The Transitional YanZhao Metropolis Daily

Nowadays,under the ecological environment of convergence media,the new media is increasingly rising,contrast this with the quantity of newspaper advertising and subscriptions is increasingly declining.So the theory of “ The demise of print media” becomes a hot topic once again.Some experts predicted that newspaper is expected to fade from public view in2044(also some people said in 2043).At present,the competition of news is not a simple timeliness competition,besides,the elaborate visual language,Carefully chosen content setting and comfortable reading experience can also become competitive edge.In the era of the scenes rapidly changing,to capture the audiences' dispersed attention has become the pursuant goal of each media people.Metropolis dailies attach increasing importance to the appearance and layout design.Many newspapers seek the survival way of print media by frequent edition correction as well as stable transformation and upgrading.The paper takes YanZhao Metropolis Daily as a case study,we carding and research all previous edition correction of the YanZhao Metropolis Daily,and sum up the revised style of newspaper in different period.In addition,the paper emphatically analyze the latest revision in May 2016.The topic of this article is divided into revisions' version,content,and style,etc.six parts.We try to induce the exploration rule of our country's metropolitan dailies on the condition of the newspaper industry serious crisis.For achieve this goal,we combine the visual spread and the Newspaper layout theory and use the literature material method,case analysis and comparative research method to study the issue.We hope the research can provide some revision thinking for other metropolitan dailies,thus further search the counterattack way of the metropolis dailies in the future.Consequently,we can explore more effective strategies and methods for market competition of the metropolis dailies in our country.