Font Size: a A A

The Design And Implementation Of Huafu Securities Customer Relationship Management System

Posted on:2015-11-09Degree:MasterType:Thesis
Country:ChinaCandidate:W LiuFull Text:PDF
GTID:2308330473958334Subject:Software engineering
Abstract/Summary:PDF Full Text Request
The competition of China securities industry is inproved in high speed development. In order to in the competition, the company and its subsidiaries operating condition with full and accurate information, and then a targeted to the vision of the company, customers for the company to provide better, more and more excellent investment services, to further consolidate the company’s new and old customers, the company’s management, both high-level and middle-level managers, it is extremely important and must pay attention to the problem. Such as the company’s current economic condition, especially the management of the current situation and the risks of doing business, the company’s biggest profit point and point of development and trends, which is the new and old customers to the company focus on management, who is the company’s potential customers, how to attract them to the company, and provide them with more considerate service, the company can find and see the current is gradually losing customers, can you find the reason, the company in which customers can obtain maximum gain, the customer’s investment loss serious, how to find the cause of the failure and a lesson, correct them, how to according to different customers, the company gives targeted investment advice, etc., these are all issues of common concern to the securities company.Above all these problems come from each department managers of a securities firm, these departments have brokerage business management headquarters, the investment banking department, financial department, technical department and other departments, because they need a variety of different sources of information to support their business decisions, so, how to achieve timely and accurate answer to the question, that we should consider and solve the problem. To this, if only rely on the company has been in the information management system is difficult to solve. First, the company of all the data is discrete state, exists in company’s different departments and system, secondly, the system can’t assist company decision makers to make decisions, moreover, the existing system can not provide customer data mining and analysis for the company.Therefore, to improve the securities to set up a real geared to the needs of customer relationship management system, very important for company. And this thesis on the basis of design and finished its securities customer relationship management system, this system can provide the corresponding supporting services in order to solve the above problems, especially for the company’s internal data, can be unified and effective management, organization and analysis, finally an analysis of the results, for all the related decision-making, policy makers and the ability to put the company’s historical data unified storage, unified management, saving disk resources, provide data query at high speed and operating company, adequately address the original system did not analyze the function of statistics, provides a flexible application report generation tool, data tracking, analysis, prediction, such as function modules, for the various activities of the company to provide the effective service and support.
Keywords/Search Tags:J2EE, Three layer architecture, Customer relationship management, B/S mode
PDF Full Text Request
Related items