Design And Implementation Of The Bank’s Customer Relationship Management System

Bank is administered by the unit plays a vital role in financial institutions. It is the main micro social and economic life, adjust to the distribution of social capital, So it make easier to mobilize and circulate social funds; plays a very important role in the development of the entire national economy, its interest income comes to customers a variety of financial products or services. With the rapid development of Chinese economy, finance private business in recent years since the re-rising, and the bank’s own calendars for customer management is becoming the focus of research in the development of customer relationships, particularly important part of system construction is extremely important. However, since the development of the current management model has a qualitative model, this kind of qualitative model is still in a rudimentary stage of, and constantly enhance the space, in addition, this technology to study the pattern more rare. Therefore, this thesis for the domestic banks customer relationship management needs analysis, the establishment of a CRM system to help banks and commercial banks in China and better information processing customer relationship management business. I mainly work the following aspects:First, the full collection of current development of domestic and foreign bank-related systems, principles and objectives of functional and business requirements, but also covers the relevant principles and objectives of system construction. When creating models during UML method is mainly used for architecture and modules, mainly using scientific management methods.Among them, the bank customer relationship management system module design is a key part of the research, the thesis design of function modules Group customer management, customer base information management, customer analysis and management, product management, banking, mining important customer management and system management, During research, first we need to design and research for different functional modules, to demonstrate the role of the different modules of the system, to be formed on the initial design data, and establishes a logical data model.Furthermore, when the module design, also need to use a layered architecture means to clarify and set of different modules, and set forth during the process, primarilyusing MVC ways to achieve sub-categories referred. Using SQL SERVER 2012 database, and then complete the detailed design package diagram inside the six major functional modules and sequence diagrams. Finally, the system functionality interface display, while the implementation of system-related test.