| With the rapid development of China’s social economy, all kinds of social contradictions and problems also emerge one by one, Such as poverty, health care, old people who live alone, growing environment and education. How to solve these problems, the construction of a harmonious good social environment, improve the level of people’s comprehensive life, alleviate the social contradiction of accumulated for a long time, is the government and social issues of concern from all walks of life. For a long time, to meet and realize people’s multi-level and diversification of public demand, our government has carried out a lot of work, but it is very imperfect. Therefore, in the cause of "third party" as a new social force intervention, is a powerful complement to the government public products and services, improve society and important way to improve people’s overall standard of living.As an old traditional media, newspapers reported the depth of relying on the powerful advantages and social resources of coverage of public welfare undertakings have powerful influence of public opinion and social power. Public welfare undertakings, however, involves many fields, different social subject and its interest difference, which makes public newspaper story also appeared some problems. At the same time, the rise of new media and impact on newspaper and its influence has also formed the impact. Under the new situation, the newspapers reported how to better do a good job in public, the media news reports and public welfare undertakings have very big significance.Based on the public welfare and public media reports as an object, mainly urban newspapers reported as the observation point, this paper discusses the current situation of the current our country public journalism newspaper and its existing problems and difficulties faced by. Based on this, try some countermeasures to solve the problems. |
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