Tv Newspaper Show The Survival Of Difficulties And Countermeasures

As a newly program form of TV, newspaper-reading-program on TV is not only the inevitable outcome of TV and journalism but also the choice of television workers in the process of media industrialization. The reasons that newspaper-reading-program on TV may appear lie in its distinctive advantages which include the following three aspects: it has the low-threshold along with high-benefit; it can satisfy the audience's need of information; it's going to fit in with the cross-media tendency. When it is observed under the media reform, newspaper-reading-program on TV, which is the inevitable result of innovation of program form, conforms to the competition-model of news that centers on "edition" and its appearance makes a breakthrough in the "TV-NET" cooperation model of TV.After making the observation and study about the practice of newspaper-reading-program on TV, a series of problems arise which mainly come from its-self "four-dilemmas". Those are "between the individual review and the media status that the host stand for","between the all-round report and the deep-going review","between the exhausted communicator and the unsatisfied receiver","between the high dependence upon language and unmatchable expression of language".To strengthen its sustainability, there are three ways. Firstly, with the theories of communications, it begins with three important segments in the process of delivering information: communicator, communication content and communication receiver, so as to cultivate its own (newspaper-reading-program on TV) audience,to set its own agenda,to nurture its own opinion leader. Secondly, it applies strategies of pragmatic in the theory of Pragmatics to discuss some helpful strategies of pragmatic for newspaper-reading-program on TV. Thirdly, to search the way to broaden its developing room, it exits two kinds of ways. The one is among the "network comment" and "blog & pod casting"; the other is still to draw on the experience of newspaper with the aim to communicate according to the individual's requirment.