The Research On The Current Situation And Development Analysis Of Life-service Styled Newspaper In Our Country

Being as expansion for the traditional media function, life consuming information, including newspaper, specific edition and publication, has become the competition center for all kinds of newspaper, including communism newspaper. Introducing the theory, concept, data of press dissemination, sociology and statistics and focusing on the newspaper about the life services in Beijing, Shanghai, Guangzhou, this thesis tries to conclude the common grounds by comparing the life-services styled newspaper in these cities, and give basic comprehension on the analysis of general acceptance, content and regional difference in this kind of newspaper. Furthermore, the thesis tries to explain how to keep the strong sustainable development in the life-services styled newspaper.This thesis expounds gradually, and the structure is as follows: chapter one reviews the evolution and development of life-services styled newspaper, and focuses on introducing the major representative of life services style newspaper in Beijing, Shanghai and Guangzhou. From the development trend of consumption society, development of consumption society and diversified consumption psychology, chapter two analyses the social surroundings and reason for the generation and prosperousness of the life-services styled newspaper. By introducing the theory of news dissemination and statistical data, chapter three explains the general acceptance, content and regional difference of life-services styled newspaper, causing the different living environment for this newspaper. Through solving the problem of guide and operation for the life-services styled newspaper, chapter four discusses the development trend and existing mode for this kind of newspaper.