Study On Competitive Intelligence Work Under New Mediacircumstances

With the development of Internet technology and the further popularization of the Internet, new media which is carried by Internet technology is being accepted by more and more individuals and businesses, new media has became one of the main channels for users to get information, more and more enterprises also accepted as the propaganda promotion and user feedback methods. In this situation, new media as a source of competitive intelligence role has been reflected; new media also has influenced competitive intelligence work. The purpose of this paper is explained u competitive intelligence and competitive intelligence system construction under new media environment. Firstly, it is feasibility and necessity to do research on competitive intelligence research based on new media through the database, then through the meaning, the content of competitive intelligence are introduced, the working process of competitive intelligence is demonstrated, Mainly introduces the concept of new media, the causes and the general situation of the development, analysis of the characteristics of new media and new media information dissemination way, embodies the value of information.Through the characteristics of the new media:digital, interactive, hypertext, diffusion, virtualization, high timeliness analysis and Micro-blogging case as example. Next a deeper introduction of new media in chapter three then introduce different stages of competitive intelligence work of new media is planning, information collection, information analysis, transfer the application effects, that new media has produced great influence to the competitive intelligence work of each stage, and under the new media environment competitive intelligence work to make macroscopic elaboration:people-oriented, comprehensive, accurate and timely, traditional information sources and new media sources of information are combined, the competitive intelligence analysis of innovation, the introduction of open competitive intelligence service. In the fourth chapter and the fifth chapter selects new media of competitive intelligence work links affect larger is more critical and focused information collection and intelligence analysis stage, a more detailed analysis has been done, in the fourth chapter under the new media environment in process of competitive intelligence collection with traditional competitive intelligence information source correlation, combined with the characteristics of new media, new media environment of competitive intelligence work:and traditional competitive intelligence work and the combination of innovation, and then illustrated on a case. In the fifth chapter, from the competitor’s recognition, and then to analyze the way of introducing the new media environment competitor’s analysis works. In the sixth chapter, the competition information system is introduced and the construction of the competitive intelligence system in the new media environment is described.