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Research On WEGO Developing Strategy Based On Analysis Method Of Competitive Intelligence

Posted on:2019-06-03Degree:MasterType:Thesis
Country:ChinaCandidate:X L ZouFull Text:PDF
GTID:2428330575972919Subject:Library and Information Science
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Competitive intelligence is of great significance to the development of enterprises and has a direct impact on the formulation of strategic decisions for corporate competition.This article selected WEGO as the research object.By analyzing the development status and internal resources of WEGO.and combining the company's competitive environment and the competitors it faced,we formulated WEGO's development competition strategy and obtained the following conclusions through analysis:.WEGO is more suitable for differentiation strategy.In the specific implementation of differentiated strategy,we need to start from a variety of angles:product,marketing,service,brand,R&D,and talent,and we need corresponding technological innovation,financing,incentive system,and talents.Guarantees and other measures to ensure the implementation of differentiated strategies The innovations in research and innovation are:At this stage,scholars have less research on the competitive intelligence strategy of medical device companies,and there is a certain gap in this direction.Therefore,the research on this topic is innovative and can Make up for the lack of relevant research.
Keywords/Search Tags:WEGO, competitive intelligence, competitive intelligence environment, competitive intelligence strategy
PDF Full Text Request
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