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Qujing Cigarette Factory Competitive Intelligence System (cis) Analysis And Research

Posted on:2007-08-30Degree:MasterType:Thesis
Country:ChinaCandidate:S Z ZhuFull Text:PDF
GTID:2208360185453792Subject:Computer technology
Abstract/Summary:PDF Full Text Request
In this paper, the author has a concrete analysis on Qujing cigarette factory Competitive Intelligence System, based on the concepts and traits of competitive intelligence theory and competitive intelligence analysis method, discusses the problems dealing with the building of Qujing cigarette factory Competitive Intelligence System in detail. By making use of the method of Competitive Intelligence overall, also has a specific analysis and research on the building of Chinese tobacco industry enterprises competitive intelligence system .This includes the analysis of context factors, analysis of competitive strength ,benchmarking and so on, then Puts forward the relevant the countermeasures and analysis method . At the same time, the author points out the significance of Enterprise competitive intelligence practicing research.Firstly, this paper exposed the distinction between information and intelligence information, and enterprises competitive intelligence content and information sources, the important role and significance of enterprise competitive intelligence system building to a enterprise , also researched the development process and the specific application of domestic and international intelligence information. Then the paper research the basic analysis theory and research methods of competitive (mainly includes SWOT matrix, benchmarking), also research the general Competitive intelligence system's models, modern competitive intelligence software and it's technology direction. The following is the emphasis about this paper that it studied the industry background of the building to Qujing cigarette factory Competitive Intelligence System;he processing how to build the competitive power guide line and the competitive model;established the target of Qujing cigarette factory competitive intelligence system and it's structure ("three vertical and three horizontal", This is one of its main features precisely);analysis the technical structure and every modules and function of its subsystems;studied Qujing cigarette factory competitive intelligence system major technology integrative applications - the baidu ecis (completed the collection of internet information automatically), Indexing Server (achieve full-text search), MY SQL interface (achieve the data uniform access), BO data analysistools (a structured data analysis), analysis the technical structure and data analysis methods of Qujing cigarette factory competitive intelligence system. Finally the papers explored the applicative mechanism of Qujing cigarette factory competitive intelligence system , summarized it's technical features and inadequate, also forecast the direction of domestic enterprise CIS.It should be said that enterprises competitive intelligence system is derived from market competition, is new stage of modern enterprise management. Competitive intelligence is one of the most important competition tool, is foundation of strategic management. The research of enterprises CIS in domestic is a new field, following the in-depth study of the theory and practice development, the two core business strategy about competitor'analysis and competition among enterprises in theory structure research, discussion the operational integrative methods of enterprise CIS building, analysis importance to improve their competitive power through building enterprise CIS enterprises and the of obtaining competitive in the competitive environment .All of the above is very important to Chinese tobacco industry that have a increasingly fierce competition and to the rest Chinese enterprises to take an active part in international market. The specific study of Qujing cigarette factory competitive intelligence system and it's harvest can help to those .
Keywords/Search Tags:Competitive Intelligence, Enterprises competitive intelligence system, Competitive power, competitor analysis, benchmarking
PDF Full Text Request
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