| With the development of network technology and mobile Internet, new media market scale expands unceasingly, people’s attention and reading habits have also changed: readers’ reading time on the mobile terminal gradually over the print. With the rapid development of mobile Internet, mobile news client with its words, pictures, video and other comprehensive report forms users widely endorsed, people more and more depend on to get news and information from news client.Due to the nature and the concept of news media differences, different media in news report will choose different way of news report. This article through to the domestic influential and representative of the People’s Daily news client with Netease news client, using the content analysis on two news client in"type", "news source", "story", "direction", "reviews" and other aspects of comparative analysis. Through comparative analysis, the coverage of population size, number of clients Netease news more; In terms of news type, the People’s Daily client political news and social labor disaster news is more, Netease news client cultural entertainment and social labor disaster news more; In terms of news sources, the new media reprinted the news more than traditional media news. In the report, the People’s Daily client positive coverage than Netease news client; In terms of user reviews, Netease news client user comments significantly more than the People’s Daily, the client and comment the good and bad are intermingled, and emotional. In this paper, through the People’s Daily client and Netease news of clients to "accounted for" in the event of news report detailed analysis the different features of the two news reports. Through the analysis, in terms of coverage, the People’s Daily on the client side "of the" negative reports and "accounted for" in position is more distinct, Netease news "accounted for" in the event of the client in Angle more diverse; News language, the People’s Daily client official news language, serious, Netease news client news language is gentle, sentimental; Netease news report form, the client the integrated use of video, pictures, was stronger than the People’s Daily client interaction.Through the analysis found that People’s Daily client news official color is strong, have stronger tendency of consensus guidance, report form still need multiple; Multiple client Netease news Angle, report forms are more diverse, leisure entertainment is thicker. According to these characteristics, this paper puts forward the Suggestions to promote the image of news client users:improve the report form, improve the user experience; Improve report professional, avoid overly emotional, entertainment. |
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