The Study Of The Producation Of News Client Of Local Press Group

In the era of mobile Internet,relying on mobile Internet technology has brought about a brand-new change in the way audiences receive news.More and more people can easily read various news through mobile terminals,which has brought about a profound transformation of the entire traditional media industry.As one of the key products for the transformation of traditional media into new media,the news client ushered in explosive growth in 2015,and various local newspapers have built news client platforms one after another.So far,although the development status of local news clients varies greatly,there are similarities in the ideas and problems encountered in the change of client content production.The local news news client relied on local resources to update the content production process using Internet technology,and the content production of traditional paper media has undergone great changes,mainly reflected in the richer channels of content sources and more content-selected audiences.The writing of content is more networked and the promotion and distribution of content is more flexible and diverse.However,compared with other media,local newspaper news clients started late and have limited experience.Therefore,there are still many problems behind these changes.First,local newspapers' limited information and human resources cannot satisfy the production of mass content.Therefore,most of the content of news clients comes from reprints,which makes the content on the client homogenized seriously and lacks features.Secondly,the local newspaper news client does not have a clear orientation.Pursuing content is "big and full," resulting in complicated content on the client and more difficulty in reviewing content.Third,the traditional content production paradigm of the local newspaper continues.The content is not readable enough to meet the audience's preferences and needs.Fourthly,the local newspapers have arranged a large number of new media.The original limited resources have been dispersed and few resources have been allocated.Make it difficult for news clients to produce influential new media content.Fourth,the government's management of the local newspaper system has brought more barriers to the marketization of news clients,making it difficult for local newspaper news clients to seek "three-span" cooperation to better fill their own resources.Inadequacies hinder their growth.To sum up,local newspapers should take advantage of their own advantages to grasp the new production process changes brought about by the new media,quickly solve various problems in the news client,and then gain a firm foothold in the fierce market competition.First,strengthen cooperation with local audiences and media to form a media community;second,deepen local content and create its own characteristics;third,continuously innovate content production and achieve personalized customization;fourth,update management system and enhance content production.Efficiency;Fourth,introduce social capital and invigorate content operations.By thoroughly reconstructing the content production of the news client,the local newspaper can give full play to its own content advantage in the Internet era and create a more influential media brand,helping the press group's overall transformation and upgrading.