Research On Sports Media Events-Starting With CCTV World Cup Reporting

As sports media events, World Cup has common characteristics of media events, including numerous audience, interruption of daily life, conquest of both time and space, affirmation of social values etc. World Cup plays a secular religion part in our daily life from cultural anthropology perspective. Audience has surpassed the individual differences and formed an psychological group, which shares the festival experience of World Cup, renews the desire for fair play, team work and success. During this festival celebration, which also can be considered as a kind of ritual, the society has united and innovated.Due to the professional development of athletic sports and the commercial trend of the whole social ecology, cultural anthropology theories can not explain the commercialized operation of sports media events perfectly. Along with the interaction of sport and mass media, a cultural complex of sport and mass media is created. Being an important part of sports media culture, sports media events should not be viewed as an isolated event any more. In this consumption society, the fusion of sport and mass media has created sports media spectacles featured by sports stars, fully indicating the commercial logic.The thesis mainly falls into four parts: the first chapter introduces the concept of sports media event, the history of World Cup and the interactive process of TV and World Cup. Besides, the function of media events is talked in this chapter. The second chapter mainly deals with construction of sports media events as festival celebration, in which CCTV World Cup reporting is chosen as object. The third chapter concerns sports media events in the view of TV culture research, analyses the sports media spectacles created by mass media in consumption society. The final part discusses the new trend of the interaction between sport and mass media under commercialized logic, furthermore, dilemma that sports media events is facing since this commercialized logic is deeply penetrated into modern society , is also discussed in this part.