Titan Sports Characteristic Framework Studies Reported The World Cup In South Africa

<Sports Weekly> break the traditional single report mode in the2010FIFA World Cup in South Africa. It strengthen the South Africa unique politicalbackground, culture and history from the report of competition in South Africa, toshow a more vivid South Africa and enriched content coverage to the Chinese fans, itblews up a new round of paper media storm in the weak situation of domestic sportsnewspaper. This phenomenon draw attention by the journalism and media, as well asthe author. Why are the newspaper get successful performance, one of the reason isexplain and think the reported events, phenomenon and question which means thereporting framework plays an important role in the World Cup coverage. Therefore,this study will provide reference for our country newspaper media in large-scalesports report by analyzing the characteristic framework of <Sports Weekly> duringSouth Africa World Cup.This paper mainly uses "list of quantitative analysis of the orientation of theframe" in the "media framework: concept and measurement method" written byTankard: Hypothesis testing-identification method, logic analysis method, andliterature material method. To research and analysis the29reports during the worldcup in South Africa on the <Sports Weekly>.Firstly, by reading and presenting threecharacteristic framework hypothesis: Star gazing framework, Analysis of scoringbackground framework, and humanistic framework. Then to verify the presence of thethree special frames by the quantitative and qualitative analyzing. Finally, Analyzingthe causes and enlightenment of these three special frameworks on <Sports Weekly>.This study believes that the special framework on <Sports Weekly">duringSouth Africa World Cup related to "audience first" and specificity of South Africa. Wecan find that the World Cup report has a trend of professional and marginalization, aswell as the trend of picture is stressed.