Newspaper Group Develop Strategy Whit The Context Of Media Convergence

In half a century, a variety of new media on the field of communication has brought a huge impact,and also brought new issues. The importance of media forms is increasingly being consensus. This discussion from cognitive of media development to the relationship between them, there are a different of media possibilities.Now the development of media, both proved to McLuhan's technological determinism as the representative of the contribution of modern communication, but also represents a new breakthrough。Blend a variety of media forms of mutual understanding of the spread of the phenomenon caused by the characteristics of media convergence in the context of traditional media survive the situation and development strategy. From abroad for the research of media convergence, and the West Newspaper Group's development, the domestic newspaper industry in the form of group development success stories - Hangzhou Daily Press Group analysis, they are harmonious development of symbiosis wing of the expansion of the road, for us to open the reality of media convergence space. Media because of the depth of involvement for the characteristics of people's lives, it is not technology , it has even become a cultural symbol.