To Review The Development And Rheological Of "Titan Sports" Sports News Comments In The Two Decades On The Base Of The Four Olympic Games

Since the1980s, the Chinese sports has been flourished, all kinds of professional sportsnewspaper came into beings, one of the “Titan Sports” as a new force, developed rapidly. Butwith the continually progress of science and technology,a large numbers of new media suchas the networks, mobile phones and others emerged just like mushrooms after rain. Traditionalmedia, especially the paper-based media has been impacted greatly, most professional sportsnewspaper ceased publication. Although “Titan Sports” lime lighted less than years before,was still able to survive during the hard times. To receive the considerable development,Professional sports news comments has been made it stand out as a number of sports media.Selecting the Sports News comment of “Titan Sports” during the1992BarcelonaOlympics, the2000Sydney Olympic Games, the2008Beijing Olympic Games and the2012Olympic Games in London as a research object. The methods of literature consultation,comparative analysis were adopted in the paper to explore the development of nearly twentyrheological, the important motivation for the rheological trends and the suggestions for thelack of this.The study found that the development and rheological of “Titan Sports” sports newscomments in the two decades reflected in surface development and deep rheological. Surfacedevelopment is reflected in the review of sports news status has been greatly improved; itsgenre gradually diversified from a single development, the form of a more flexible;Comments oriented development perspective from the initial localization for Todaylocalization international phase equalizer; the angle of the comments has been from asingle-diversified professional sports reporter and commentators; language style to achievethe transition from a single to multiple. The deep aspect is reflected in the sports news reviewsby "specialized" early "politicization" turned to "technical" and "entertainment" paralleldevelopment path. The motivation contains three aspects: the inevitable requirement for thedevelopment of sports undertakings in China, the development of journalism in Chinainevitable change, the needs of the audience aware of the understandings. The threecollaborative developments jointly promote the rheological. The Comments of the “TitanSports”, however, in the development process continue to improve, but still revealed some issues which we need pay attention to.Firstly, newspaper commentators’ project limited.Secondly, lacking of the unpopular project. Thirdly, only to keep eye on the champions.According to the rheological trends and shortcomings, it is recommended that the “TitanSports” should recognize the important role of sports news reviews and continue to enhanceits status; hand to keep the various elements of diversified development, and technology basedon the style of entertainment coexistence while pay more attention to comments based ontimeliness, to enhance its strength and depth, to intensify culture the newspaper commentatorforces and enhance the comprehensiveness of their comments. Reviews the main aspectsshould be into sports events or sports issues, fundamentally to shoulder the importantresponsibility to promote all kinds of sports, to carry forward the spirit of sport. For theaudience, we should enhance the level of appreciation.