Media Convergence Times Digital Survival Strategy Research Of Variety Show On TV

TV variety show in the background of the media convergence creating a "social media" interactive platform, achieving a "network station linkage" strategic cooperation model. It's a way to fuse television variety shows with major social and online media more directly. It is showing a new trend of television variety shows in the future. In such a co-operation model,better adapted to the context of the integration of the old and new media, but also get an edge of portal counseling. The collaboration of TV variety shows and electricity supplier, the seamless link with mobile terminals, is a major brave attempt under the Internet mode of thinking. TV variety show bring products to show them, as the content of the product to broadcast in television variety shows, show them to the audience perfectly. TV variety show erected its own electricity supplier shopping patterns, the TV and electricity suppliers are fused together to develop market of customers. This makes cooperation of television and social media becomes more diverse, makes the TV variety shows become a model. Broadcast by the way of cooperation to promote the development of the television variety and innovation better, and make the television variety show to find better channels of communication to achieve commercial marketing model.The first chapter of the whole thesis is about the background, the purpose and meaning of this paper, as well as the relevant domestic and foreign literature, is the introduction of the whole thesis.The second chapter is the concept definition of the integration of media, TV variety shows and television digitization. The third chapter is the status of the development of television variety shows and analyzes the existing problems. The fourth chapter uses case analysis, is mainly to analyze some related cases of television.The fifth chapter is about strategy analysis of television variety shows' digitization under the Media Convergence.The sixth chapter is the part of conclusion.This study focuses mainly on the analysis study of large media convergence era television variety shows and the survival strategies of television variety shows' digitization.The main purpose of this research is to explore the survival strategies of under mediaconvergence environment. Combined with the media convergence trends of current television variety show's digitization, targeted analysis of its media convergence at the television variety of digital strategy for survival, makes television variety shows' digitization shows capable of steady development in the integration of media environment.