Research On The Customs Strategy To Network Public Opinion In New Media Age

With the development of New Media technology and the democratic, the network public opinion has become a barometer of reflecting public opinion. Internet has become a supervision strength. With the increasing development of international economic, the Customs in promoting the trade development play a more and more important role in, as a state of inbound and outbound management organs, in addition to the performance of the traditional tax collection and administration, supervision, anti-smuggling regular functions, such as the customs and counter-terrorism, nuclear nonproliferation, and other functions of non-traditional, these new functions related to all aspects of the society and people’s livelihood, therefore, by the broad masses of netizens. Research indicated that, the current hot issues,80% of the network of fermentation, through the network may be evolved into the social hot issues of the vibrations from all walks of life, the government department or individual are passively involved in public opinion crisis. In new media era, how to effectively monitor, track, and to analysis and network public opinion information, correct response, guidance and the disposal of the negative public opinion, improve the ability to work under the supervision of the network, China Customs must treat the important topic of in-depth study and correct. In this paper, the new media under the background of the customs to deal with the status quo of network public opinion to do a thorough analysis and research, expounds the profound reasons behind the its, at the same time, network public opinion at home and abroad for reference to the advanced experience and enlightenment to the customs work, summed up the new media era customs coping strategies of network public opinion actively, mainly includes:set up professional response, cultivating professional talents and team, build the network early warning, the analysis and disposal mechanism, strengthen the customs personnel training and education, improve Customs communication with local government and other government departments, etc.