Research Of Media Public Opinion Guidance Mechanism Based On Hotspots Public Opinion Incident In Ethnic Frontier Regions

In recent years, the international public opinion environment is unprecedented complex and the profound changes is in the structure of public opinion, so ideological security of the border ethnic areas is facing tremendous pressure. In addition, China is in a critical period of reform and contradictions burst period. Economic differences, cultural differences and religious differences is as the background, and ethnic conflict and problems are accumulative. Social public opinion question of frontier minority areas is more complicated, and it makes the work of dealing with public opinion and management more difficult. In the major hotspots public opinion incident, the media is the basis for the public to obtain information, but also for the public to play a very important role in guiding public opinion, and even affect someone’s body how to respond to this public opinion event.This paper using quantitative and qualitative research methods selects74hotspots public opinion events. Based on the profiles of public opinion, propagation characteristics, the influence of media and other aspects, analyzes the advantages and disadvantages of media guiding public opinion in Ethnic Frontier Regions, and ultimately build a media and public guiding mechanism of the public opinion in the border ethnic areas.In our border ethnic areas, public opinions have five categories which include involving law involving police, anti-corruption, disasters, social and livelihood, social security, and they have a higher incidence. Inner Mongolia and Yunnan are the key areas of public opinion, and annually, December is the peak month of hot public opinion and negative public opinion is main. In border ethnic areas, the spread of public opinion has nationality and complexity, hidden and difficult controllability, regionalism and diversity, severity and irrational characteristics. Traditional media can seize the origin news, report the real event of public opinion objectively, and lead the audience to the correct level of awareness and concern for public opinion event, but lack the ability to resolve the crisis timely. New media reaction spread quickly and widely, but the face of facts and resembles the rumor. Based on these conclusions, the guiding mechanisms of the media public opinion are constructed, including the gatekeeper mechanisms, rapid response mechanism, all media linkage mechanism, in order to provide great help and inspiration for promoting stability and development of border ethnic areas.