Research On The Media And Guide Of Network Public Opinion In The Era Of We Media

Since the era of We Media is the grassroots media age, called "Everybody Reporter", the new carrier of network public opinion, such as the micro-blog, to accelerate the speed of information dissemination, improve the ability of public participation, cause a huge impulse of public opinion, and bring huge challenges to the government social management. Based on this background, through the media and network public opinion from the theory origin, according to the current network public opinion environment analysis, the dissertation puts forward some views and suggestions about the management system of network public opinion and the guidance of network public opinion.The popular of we media is the significant transformation of media, with independent way, amateurization and interactive communication. On the one hand, the citizens actively participate in social affairs via internet expression, for the public sector to conduct supervision by public opinion, which plays an important role in the process of politics in China. On the other hand, the information is subjective and populist, including rumors, false information, which brings more challenges to the public opinion management.Network public opinion makes an impact on various sectors of the community. With the rapid spread of network information and the convenience between netizens, network public opinion takes big social influence in a short time. The relevant departments take some effective measures, such as network governance, government online interview, microblogging administrator. Government makes great efforts to guide public opinion and build a harmonious public opinion environment. Overall, in our country, the environment of network public opinion improves steadily and promotes public policy reform. Even though there are still a few subjective and defective voices therein, the network public opinion presents positive and rational tendency.Currently, from the perspective of system construction, our government has not formed a complete set system in guiding the network public opinion, governmental intervention or deal with the crisis of network public opinion.In order to deal with the increasingly complicated network public opinion, building a harmonious environment of public opinion, the government should guide to the network public opinion and take active intervention correctly. Specifically, we can make efforts from three aspects, early warning mechanism of network public opinion, management of emergency and the guidance of public opinion. First of all, government should establish the monitoring system of network public opinion, which is scientific and standardized. And the construction of the team should value the personnel training and the division of powers and duties; Secondly, when the event of network crisis erupts, mass media should insist to report according to the facts, ensure the public’s right to know. When the event of network crisis relates to government departments or public organizations, government should response positively, and reform the supervision of public opinion in the implementation of internal system reform. By this way, government can establish a fair and impartial image:Finally, government should strengthen the construction of the mainstream media, notice the importance of network opinion leaders, and take initiative position in reported and the guidance of public opinion. On this basis, government should consolidate the mainstream ideology and perfect the construction of law and moral. In this way, government can guide the public opinion comprehensive, building a harmonious network media environment.