The Research On The Development Of Network Public Opinion Field

With the rapid development of network technology since the 21st century, the capacity of Internet communication had widely permeated and changed people’s life. An increasing number of Internet users had appreciated the social changes, payed attention to national economy and people’s livelihood and released their comments through the hot spots and social issues scattered across the Internet. It had created a network public opinion based on the current social events or hot topics, and was the direct reflection of public discussion on the Internet.In the operating mechanism of network public opinion field, firstly it should come to an agreement with the customer in time, secondly it should be capable of obtaining effective information in various information media, and lastly it should make timely judgment and analysis of public opinion. Network public opinion products should constantly strengthen their core technology, so they could analysis the network public opinion information and make accurate judgment without delay.Network public opinion field is changing and perfecting along with the development of environment. The capability of public opinion products on analysis public opinion information is improving as well. ZWX product can filter and analysis various information timely. Meanwhile, it establish research institutions in the Government, high schools and companies. These institutions are promoting the development of network public opinion field.This dissertation focus on the development of network public opinion monitoring system, It analyzes the collection of the public opinion information, the detecting process of public opinion information, and core technology and the system function in this process. At the same time, it also could reached a better understanding of detection system in the entire industry of network public opinion through the analysis of the case of public opinion. In addition, the development of network public opinion industry were also be discussed and explained on the basis of network public opinion, and progress of the network public opinion industry and the composition of the whole industry would be reorganized. Therefore, it is more important to research the characteristics of network public opinion at this stage and the development status of network public opinion in the various research institutions.In the end, this dissertation summarized new challenge the whole network public opinion industry encountered, and the corresponding countermeasures would be emphasized. The development trend of the the network public opinion in the future and the situation of the service company based on the industrial chain would also be put forward at the end of the dissertation.