The Transformation And Integration Of Galisu Urban FM Radio Under The Background Of Mobile Internet Era

As a typical on new media convergence, mobile Internet use mobile phone as an information terminal, which combine the mobile communications and the Internet as a whole, and meet the growing information needs for people. At present,the mobile Internet as the representative of new media are fully penetrated in our lives, innovating the way that people consume and accept informations, changing our way of life and thinking. Combining with the current media environment, with the expansion of mobile Internet, it can be both opportunities and challenges for the old traditional media which occupied a dominant position in media field. The impact of mobile Internet continues to deepen, the traditional media is undergoing a profound transformation. I is also faced with a new communication environment and channels for broadcast.This paper will focus on the development of broadcast that under the background of the new media convergence, select Gansu city FM as the research subjects, analysis and study "Spicy with a little sugar" which is the author working for. By analyzing concretely on setting its targeting audience and function, programming and scheduling features, presiding style and expressing personality and other aspects, this paper tell the tries what program "Spicy with a little sugar" have done to new media convergence in the mobile Internet era. In addition, the paper will also comprehensively analysis the developing plight of program "Spicy with a little sugar", discuss the developing strategies on the aspects of the broadcasting content, form, and the external environment, expecting to have some reference and inspiration for the development of urban broadcast in Gansu Province.