| With the rapid development of digital technology and mobile terminal technology, the traditional pattern of media has become the past, a single media monopolistic market situation has changed, the boundaries between various medium become more and more fuzzy, and the depth of the cooperation between the business is more and more frequent, which indicates the arrival of the era of media convergence. In the new media industry, media convergence changed the inherent existence mode and the mode of operation, which makes the traditional media suffered great pressure and crisis in the process of its development. As the most advantage of the mass media in the past,Television are not immune as well,the trend of media integration has shaken the dominance of TV media,the attention resources of TV media has been distracted.Therefore,making the background of media convergence as the breakthrough point,through the interpretation of the media fusion basic problems to understand the definition and types of media convergence, comprehensive analyze the causes of the formation of media convergence as well as the manifestation of the impact on TV media from the emergence of new media, the aesthetic needs of audience, media organization’s own requirements and policies and regulations support this several aspects.It is concluded that resources integration of TV media is necessary under the background of media convergence. Elaborating TV media how to carry out internal resource integration under the the background of media convergence in detail from the program resources, audience resources, advertising resources,human resources and brand resources five aspects and pointed out the direction of the multimedia resource integration strategy from the information content, the industrial chain,multimedia integration and cultivation of talents and puts forward some constructive suggestions on the development of television media and the new path for the development of TV media. |
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