Research Of TV Media Develop Of Media Convergence Background

"Media convergence" is a new concept that emerged in recent years. Under the development of new technologies, "media convergence" unstoppable torrent, has become a ubiquitous phenomenon of great influence. This chapter on the concept of "media convergence" simple, on the basis of combing the study of television culture research. “Media convergence” is the hottest topics in educational circles and media industry, domestic and foreign academic circles always attaches great importance to the science. Because revelatory effect on hot spot research, so often powerfully promote the development of the discipline as a whole subject. "Media convergence" is a new mode of operation that under the diverse information channel which are the TV stations, newspapers, radio stations and other traditional media. Also mobile phones, the Internet, smart Handel terminals and other new media communication channels are effectively combined, sharing the resource, centralized processing. While media convergence relates to a variety of industries, but the current situation, affect the development of the television medium is the greatest convergence of media, and they belong to the country’s major industries, whether in support of research and development policies or technologies most with strength. Therefore, this paper under the background of media convergence media for the development of television in a series of studies. TV media is the traditional media is the most important part of our country, but also one of the most influential medium of mass communication. TV media as the media have an important fusion of body, but in the context of media convergence undergone various changes and development, integration of media technology in new media led to the development of the television media, but also affected the traditional media in the media the overall development of the integration process under the background. Media Convergence in the new media to television media brings not only challenges, but also brought some great opportunities, of course, in the process of development of television media had some tremendous influence future development of television media and way, also began to more and more people areconcerned.