An Analysis In Media Integration Of The News Programs Of Daqing TV

In recent years,technological progress in intelligent terminal as the representative of the new media led the index of growth,micro-blog,WeChat,today's headlines and touch media and social networking sites become more widely used means of communication,new media is in a hitherto unknown battle in the public discourse platform on their own to build a powerful voice.On the other hand,the TV media,which rely on news and communication and privilege monopoly,have been in deep water.From the start up rate to the audience rating,from social influence to market appeal,etc.,the TV industry has been weakening.The media is information theory,clarify the attributes and the core competitive power of the nature of the current network era of TV media,Taking the news program of Daqing TV station as a case.TV media should advocate their own characteristics and the current technical means to effectively combine with the audience,platforms and channels to adapt to the Internet age of new thoughts,new markets,new investment environment,the TV the media attribute to technology and modern means of transforming the media competitiveness.The TV media should reexamine its advantages and disadvantages and reevaluate and locate its social status and market value under the environment of media integration.Based on this,this study discusses the countermeasures of TV media fusion under the new thinking in the conclusion of the study.when network technology is more developed,TV should position itself as a video media company to participate in the entire market activity,and reengineer production and sales processes with customer thinking and service awareness.To fundamentally build an Internet gene that adapts to competition with Internet media,the Internet should not be an obstacle to the development of television,but should be the best platform for television as a medium to play its unique role.This is also the way that TV first entered the mainstream media with the advantage of technology dividend,which is also the natural attribute of TV media.