Research On The "Broadcast+" Mode Of Harbin Radio And Television Station Under The Background Of Media Integration

In the overall environment of the media market,due to the rapid development of the social economy,various media forms have emerged,and traditional media such as newspapers and televisions have formed a siege of emerging media,making the situation of broadcasting more difficult.Harbin Broadcasting and Television Station has not stood still,and fundamentally recognizes the urgency of transformation,actively seeks breakthroughs,internal adjustments,and external cooperation.Although Harbin Broadcasting and Television has not formally proposed the "broadcast +" development model,its layout is in line with "broadcast +".In the process of studying the "broadcast +" mode,the author takes Harbin Broadcasting and Television Station as an example to deeply analyze the links between Harbin Broadcasting and different production contents,commercial operations,communication channels,and innovation channels.The development of traditional broadcasting provides certain experience and ideas to crack the cold scene of traditional broadcasting.In the future development,Harbin Broadcasting Station should break through the obstacles in the system,innovative thinking,new media talents,degree of integration and public service attributes,so that Harbin Broadcasting will maintain its vitality and let more audiences feel the broadcast.The charm of the Harbin Broadcasting and Station's "Broadcast +" model continues to deepen.