A Study On The Current Situation And Communication Strategies Of Government Openness In Grassroots Tax Departments

In recent years,government departments at all levels have gradually realized the importance of the openness of government affairs and information communication and continuously strengthened the openness of government affairs,actively responded to social concerns,and guaranteed the public's right to know and the right to supervise.At present,the disclosure of government affairs of grassroots tax departments concerns the vital interests of taxpayers,has far-reaching social influence and has important research value.Based on the theory of secondary transmission,two-way asymmetry and symmetry propagation mode,and the theory of new public service theory,in Dongguan city grassroots tax department as a case study,using a semi-structured depth interview and case analysis,based on the Lasswell 5W model of transmission analysis about the present situation of government affairs at the grassroots tax department,including transmission,transmission channel analysis,content analysis,audience influence effect analysis,and found the problems that exist in the government affairs information dissemination process,exploring the resolution strategy.This study found that the current grassroots tax department in the government acts as the role of "opinion leaders",through diverse channels of information dissemination of information,set agenda for taxpayers in the communication process,and in government affairs at the grassroots tax department there is a lack of unified standard,to improve quality of information,transmission channels of a single and the problem of asymmetric information dissemination.Finally,based on the 5W propagation model and nuclear chain added sound propagation model,forming a new government affairs public is suitable for the grassroots tax department of the conceptual model,and according to the propagation model from the main body,transmission channels,content and audience four aspects put forward the feasibility of communication strategy and the suggestion,for the grassroots tax department government spread work provides theoretical reference value and practical experience.