The Content Of The Micro ERA Production And Communication Research

The development of the Internet brings new change in the way spread and flourish. Focus concept expansion, weibo, micro letter, micro movies such as micro information aggregation platform, and the content of micro channels gradually maturing, "audience" then to "The Times". In under the background of the era, the content of a series of changes have taken place in production and dissemination way also, content production mode is no longer is various, mad, don’t have a clue; The mode of transmission information is no longer a rigid, fixed and unchangeable. Micro era content production and dissemination way will be more and more to the new model of the continuous, uninterrupted, constantly updated.This article mainly through to the micro time the information production and content of micro content generation were studied, throughthe study of the definition of micro era, with weibo, micro letter and micro film qualities as the definition and the research object, defined micro era does not represent is small, not worth mentioning, on the contrary, micro era is an era of social economic and cultural progress. Again at the same time to the content of the micro era as the background research micro content production mode, and under the big background in the era of micro microcontent communication process and the change of the mode of transmission. Due to the progress of the society, the development of science and technology, and the prosperity of culture, people are increasingly eager to and understanding of external information. The rapid social changes and the risk of uncertainty also makes people exchanges, will greatly enhance the sharing and communication, so the short form of information become more sought after objects, people and at the same time because of the popularity of mobile terminal network, for this short content transmission provides a wide platform, and weibo, micro letter and micro movie is because has such traits were selected for case study, this articleTherefore, the focus of this study is based on weibo, the common trait of faith and micro film to study the micro background micro content the content of the production mode of production and way of content and process of change, and in theory about micro content dissemination of new communication effect. And with these new theory as an opportunity to study the spread of the micro content social influence and its future development trend, the purpose is through this article, in order to achieve for the micro content of the era of communication and media to put forward the development strategy for reference.