Bus Mobile TV Public Opinion Research Under The New Media Environment

Public transport as a newly developed media, mobile TV is an important force in the new media industry, it appears, not only make up for the blank of the audience in the aspect of information received in the travel, can also be a useful tool for the current of public opinion guide. With the development of online media, the excess of information resources and information fragmentation and make all audiences are surrounded by all kinds of information, in multiple social public opinion field, the mainstream media voice is abate, the new media environment of public opinion gradually appear. Meanwhile, China in social transformation, social contradictions highlight the frequent incidents of public crisis, the characteristics of network media information release of anonymity lead to rumour, further stimulate the social contradictions, is not conducive to social harmony, but also need a variety of media have a positive social responsibility and reasonable guide public opinion. This article aims to new media age backdrop Chongqing bus mobile TV, for example, through its dissemination characteristics, communication content and audience analysis, research bus mobile TV importance and advantages and disadvantages of public opinion guidance in terms of public opinion to guide and how actively improve in order to provide a reference for other media to guide public opinion.In addition to the introduction and conclusion of this article is divided into four parts, give a brief introduction to the following:The first part introduces the development and dissemination of the characteristics of the bus mobile TV, mobile TV and media category buses were discussed, analyzed the ownership of its old and new media. Secondly, the current social media environment are analyzed, analysis of the current situation, "the two media field", characterized by emergence of new media in the new media environment have been summarized.The second part provides an overview of public opinion to guide the subject, object, and public opinion to guide the objectives and content. And through the analysis of Chongqing bus mobile TV content and passengers audience, summarize the current bus mobile TV media guide advantages and disadvantages.The third part mainly through summarizing the new media environment under the current existing problems in the aspects of consensus guidance, to study the importance of bus mobile TV public opinion guide.The fourth part puts forward how to further strengthen the public opinion guide bus mobile TV, mainly from the "gatekeeper" role, agenda setting needs to face to face with the current social problems, building brand programs, and improve the mechanism of feedback and play the role of early warning and guidance in crisis several aspects are analyzed.