An Empirical Study On The Influence Factors Of Public Opinion Guidance By Party Media Micro-blog

Micro-blog is not only an platform for the generation and evolution of Internet public opinion,but also an important platform for the communication between official media and netizens.The party media official micro-blog is an important platform and media channel for party media guiding network public opinion.But,the effect of public opinion guidance of official micro-blog has been challenged in the current public opinion environment,so we need solve these problems urgently.The research on the influence factors of the effect of party media micro-blog's public opinion guidance is helpful to promote the effect of public opinion guidance of party media micro-blog.Besides,it is a supplement to the research of the effect of public opinion guidance.According to the research analysis of the public opinion guidance and public opinion phenomenon,in the network public opinion field,the effect of public opinion guidance of the party media micro-blog may be influenced by many factors such as the attribute of public opinion events,the transmission behavior of the party media micro-blog,the environment of the civil opinion.In order to further analyze the factors that affect the effect of public opinion guidance on party media micro-blog,the study selected 18 cases of Internet public opinion for 2014-2016 years as the case sample,and selected the people's daily,CCTV news,people's network,Xinhua view,and the official micro-blog of China as the micro-blog sample.This paper uses qualitative comparative analysis to analyze eight factors that influence the three levels,such as micro-blog's communication behavior,the power of public opinion and the attribute of public opinion.The results are obtained through the process of building true value table and Boolean simplification,and the necessary condition analysis,key core factor analysis,key factor analysis,and combination analysis of condition variables are carried out.As far as the single microcosmic factors are concerned,the effect of the public opinion guidance of the party media micro-blog is mainly determined by the initial image of the degree of friendship and the subject of the parties concerned.At the same time,it is also influenced by the initial media and the importance of the communication.In the particular type of events,the participation of opinion leaders,the opinion of the opinion leaders of the nuclear heart and the public opinion The influence of the guidance intensity on the subject's initial reaction has little influence on the guidance of public opinion.The party media officer should pay attention to the propagating behavior in the public opinion incident,actively respond to public opinion events,use the influence of opinion leaders,and realize the guidance of public opinion;In the daily communication,actively disseminate the correct ideology,dispel the stigma of some groups,avoid the stereotype effect in the media and Tacitus effect,To establish their own authoritative media image,but also pay attention to support and cultivate the correct value judgments of opinion leaders.