Research On The Guidance Of Media 's Public Opinion In Sudden Incident

Micro-blog information spread in all kinds of unexpected events of public opinion on the current and the formation mechanism, the traditional guide public opinionenvironment has formed the new challenges, the traditional media official micro-blog become the main position micro-blog environment of public opinion guidance. The propagation law and the public opinion formation mechanism micro-blog information to fully understand and study in the event of an emergency, a bold attempt to micro guide public opinion become the new paradigm of traditional media to form using the media officer in emergencies. This paper uses research methods of qualitative research and quantitative research combined, according to the emergencies happened recently in the traditional media, the official micro-blog as the research object, to explore the guidance of public opinion in emergencies category, problems and causes of emergence, and proposed the corresponding solution. Based on the "3.01 Kunming events" in the "@ People’s Daily" guidance of public opinion survey analyses, thus confirmed the media administrative micro-blog feasibility and correctness of the public opinion guidance method in the event of an emergency, aims to show that the media administrative micro-blog guide public opinion has the social value and practical significance in the event of an emergency, hoping the research results can the media emergency administrative micro-blog effective guidance of public opinion to provide reference.